B Corps Supporting B Corps: How Aasted aligns travel with their B Corp goals

Written by Josefine Bovbjerg | Apr 1, 2026 8:48:27 AM

The B Corp movement is built on interdependence

B Corp certification is more than a standard - it's a community. And within that community, there's a powerful principle at work: B Corps supporting other B Corps. This isn't just good practice; it's essential to the movement's success.

As the new B Lab Standards V2.1 roll out, companies are cleaning up their value chains, setting ambitious emissions targets, and committing to continuous improvement across seven Impact Topics. One of those topics - Climate Action - is where business travel plays a critical role. For many B Corps, managing travel emissions isn't just a line item in a sustainability report. It's a strategic lever for progress.

At Goodwings, we see this firsthand. Many of our clients are B Corps themselves, and they're using our platform to meet the rigorous requirements of their certification, while supporting a fellow B Corp in the process.

So how does aligning B Corp goals with business travel work in practice? We asked Aasted’s sustainability team what being a B Corp means to them—and how they’re balancing ambitious climate goals with the realities of running a global business that depends on travel.

How Aasted aligns travel with their B Corp goals

Aasted is a Danish manufacturer of advanced production equipment for chocolate, confectionery, bakery, and nutrition bar producers worldwide. With a global presence and highly specialized machinery, their work often requires technicians, engineers, and specialists to travel to customer sites, making business travel an essential part of how they operate.

Pictured (from left to right): Amanda Tao Furbo Rasmussen Sustainability
Partner (Aasted), Jesper Jerlang, Sustainability Manager (Aasted)

At the same time, Aasted has made sustainability a core part of its business. Certified as a B Corp in January 2025, the company is committed to reducing its environmental impact across operations, with ambitious climate targets, including a goal to reach 90% reduction in Scope 1 and 2 emissions by 2030.

To better understand how this translates into practice, we spoke with Jesper Jerlang, Head of Sustainability, and Amanda Rasmusen, Sustainability Partner at Aasted about what being a B Corp means to them - and how they’re working to align business travel with their broader sustainability goals.

What does B Corp certification mean to your company, and why did you pursue it?

For Aasted the B Corp work started with the B Impact Assessment as a tool to get an indication of how “well” we were doing in relation to sustainability and ESG. We used it as an inspiration as well as a benchmark, and over time as we developed as a company, we got closer and closer to the 80 points needed to certify back then.

Along the way we decided to pursue the certification to show our stakeholders that our ambition to be and do better is something we take seriously - and also to show others that even a heavy industry company like us can be part of a movement like this to be a force for good. We got our certification in the beginning of 2025 and are looking forward to seeing the new and updated standards come to life.

How does managing travel emissions fit into your broader sustainability and B Corp commitments?

Setting up machinery all around the world requires specialists to travel around to set up these highly specialized machines. We need to visit customers to check everything runs as it should, optimize production processes, and work out potential upgrades so the production line can stay in operation for as long as possible.

Furthermore, for machinery and production lines of this size it is important for us and our customers to have a global and local presence. At the same time, we are aware that business travel has an impact on climate, and made up 950 tCO2e in 2024, about as much as our employees commuting. Therefore, working with Goodwings supports us in combining business travel with our ambition to reduce our negative impact.

What specific goals have you set around reducing travel-related CO₂, and how are you tracking progress?

We have set an overall Scope 3 upstream target of reducing with 33% in 2033 compared to 2023, which includes business travel. Our purchase of goods and services is however a much larger share of our CO2e emissions, where business travel is something we work on because it just makes sense to look at all our impacts.

How has using Goodwings helped you meet B Corp requirements or drive meaningful change in your travel program?

On top of off-setting our impact from business travels, the system also offers a more flexible solution and one platform to plan and book all our business travels. With the training on the environmental impacts from business travel and especially flying, we see an increased awareness internally and set up a system, that support our policies, like preference to direct flights.

What advice would you give to other B Corps trying to balance unavoidable business travel with ambitious climate goals?

Think about when it makes sense to go on business travel and then make it count once you are there. We see how business travel and flying is unavoidable when you are present globally and the value it can bring meeting customers face-to-face, so we see this collaboration with Goodwings as an opportunity to track and report our emissions so we can learn how to do better over time.

Why B Corps should support other B Corps

The B Corp movement is built on a simple but powerful idea: businesses can be a force for good. But realizing that vision requires more than individual effort. It requires interdependence. B Corps leaning on each other, learning from each other, and lifting each other up.

We reached out to B Corp Nordics Manager, Gitte Rosholm, to hear her thoughts on interconnectedness, and building a community of change:

The interconnectedness and support between B Corps is the glue of the movement. It's important to look to each other for motivation, guidance, and inspiration - in all aspects of your business. When B Corps choose to work with other B Corps, they're not just making a procurement decision. They're reinforcing the values that brought them into this community in the first place. They're contributing to a more resilient ecosystem and showing that a more inclusive, equitable and regenerative economy is indeed possible.

Gitte Rosholm, B Lab Nordics Manager

At Goodwings, we take that responsibility seriously. We're not just a vendor—we're a partner in your B Corp journey. And by supporting other B Corps, we're helping build the kind of economy we all want to be part of.

Join the movement

If you're a B Corp (or working toward certification) your travel program is an opportunity to lead. With the right tools, data, and support, you can turn unavoidable business travel into a strategic lever for climate action.

Goodwings is here to help. Let's build a more responsible future, together💚

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